Monocle dissected

Monday's Times had an article on Monocle by David Carr. While expressing admiration and envy, Carr bored in on the editorial/advertising divide and Monocle founder Tyler Brule's cheerful ignoring of it as his magazine serves up product, service, and even city and country endorsements. While Carr suggests that the divide is still honored if not revered in the US, my sense is that it's long since been blown through, not least by the Times itself. I think Brule's point is that readers can trust his discernment. If it doesn't make his map, it probably won't make it into Monocle, either. Malcolm Forbes did this, too, after a fashion, but his eponymous mag and its offshoots were never quite as interesting.

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