03 November 2010

Article on Mega-firms

The Zweig Letter just published an article that looks at the A-E mega-firm phenomenon and its implications for owners, employees, and clients. The comparison it makes is with A-E firms that grow organically or are organized as stables of brands. I wrote the article with Ed Friedrichs, the former Gensler CEO and President - and now ZweigWhite Group chairman, and Amanda Walter, a Bay Area communications consultant who was a communications director at AECOM.