arcCA next?

A note from arcCA indicates that, to make room for the awards feature, the rest of the issue will be exiled to the web. Author photos - now there's an attraction! - and teaser text will be the lure to drive readers there. The goal is to hit the predetermined page length - the inherent limit of most magazines, unless ad revenue dictates otherwise. Having once almost gone under due to a 144-page issue of Design Book Review with no corresponding ad heft, I know the problem. The web doesn't have these "cost of real estate" issues. Its drawbacks are the lack of tactility and tangibility, but Kindle may blow through that soon anyway. On the other hand, I just finished reading Julie Kim's excellent SPUR Urbanist (she's the editor), which appears to be doing well and complements a robust website. It's short and to the point, probably sized just right for a tiny editorial team to put out monthly. That's another virtue of a product with inherent limits: you can stick to them and make them work for you.

Comments

Popular Posts