The FT on media publishing

The Financial Times devoted a full page today (31 August 2009) to media publishing. The articles are interesting but inconclusive. This reflects where things are: the new technology isn't there yet, so neither are the new business models. Meanwhile, everyone's making stabs in the dark. McLuhan's "the medium is the message" remark suggests that the medium is insufficiently compelling at present to generate the breakout content that would finally shift the tide.