After the flood

David Carr in the NY Times: "Modern media success is enabled by brutal cost control and using hard, fast numbers to convince advertisers they will get a return on their spending. Once stalwart magazines like BusinessWeek are up for grabs and entire formerly lucrative categories have been wiped out. The magazine canard of associative glamor, of selling aspiration by the bucket-load with page after page of pricey merchandise, is all but dead." Carr notes that Tina Brown's new vehicle, the web-based Daily Beast, "has 1.5 million unique visitors a month. She pays her writers," he adds, "increasingly an exception these days."

Comments

Popular Posts