The illusion of a break

In a communications or marketing role, you sometimes feel like a vending machine of prose. The other day, I was asked to recast a text in light of comments from two different parties, not especially in sync in their suggestions. I'd been working on it for most of the day. To do this, I had to create the illusion of a break: enough distance from the previous text to be able to scrap it and start anew. This was the second time I'd done this. It's helpful not to become attached to a draft, or to take personally someone else's dislike of it. He or she is the audience, whether it's a paragraph or something longer. Attachment in this context just causes friction.

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