The DEGW model

In the early 1980s, I met Frank Duffy of DEGW in London - a friend of a friend. Even then, the firm was well known for publishing data-filled accounts of its work. I asked him why they did it, and he said that they wanted clients to have heard of them when they called on them. Later on, I saw how good a job DEGW does of documenting its work, so that the case studies they produce have the assets they need - performance data, for example - to tell an effective story. That takes discipline and a willingness to invest in documentation. Most firms don't see the need for this, and then wonder why they're short of proof statements about their work.