Social Media

A conversation yesterday about HOK's "anything goes" approach to social media. I was impressed by the crowd-sourced nature of what they do (and how they got it going). It's clear that blogging depends on a "big tent" (as the political parties say, although rarely do) of contributors. What can look chaotic - a profusion of blogs on different topics - maps with Rick Klaw's comment that successful blogs home in on a specific topic. I once saw an SOM partner wax poetic on curtain-wall design to an audience of visiting curtain-wall manufacturers from Japan. It was a love-fest, basically, and specialized blogs cater to a like desire. Prospective hires are an important audience for HOK. Presumably, they find their own communities within this chaos and are drawn in.